logo
Business Type

B2B, B2C

Industry Type

Social Media

Solutions by Codelogicx

Mobile App Development, Admin Panel Enhancement

Project Timeline

1 year

Project

Overview

Rebuilding Real Connections: From Framework Shift to Feature-Rich Freedom

When Jennifer Petrosky, the founder of Popping, envisioned a more authentic, privacy-driven social experience, she needed more than just a great idea. She needed a tech revamp. Popping's initial build on Ionic wasn't meeting expectations in performance and user experience. That's where Team Codelogicx stepped in, leading the transformation by migrating the app to native technologies- Kotlin for Android and Swift for iOS.

Beyond just a tech stack change, the collaboration focused on enhancing the app's responsiveness, security, and scalability to match its unique promise: a location-first, algorithm-free, ad-free social network built for real-world moments. The result? Popping reinvents how people share and discover moments in their real-world communities.

It removes the pressure of public metrics and the noise of algorithm-driven feeds by allowing users to “ping” moments tied to physical places. Cafés, parks, colleges, or favorite hangouts. Thus, making social interaction grounded, meaningful, and effortlessly real.

Technology

Stack

Mobile App Development:

Android-Kotlin, iOS-Swift, API-GoLang

Admin Panel:

Laravel

File Storage:

S3 Bucket

Database:

AWS RDS and MySQL

Email:

AWS SES

Web Servers:

EC2

Project

Strategy

An Ecosystem Built For Real, Local, And Private Social Interaction

The core objective of Popping was to create a social platform that enables real-world connection, anchored in physical locations yet offering complete freedom of expression. To realize this vision, Codelogicx adopted a strategic approach centered around performance, scalability, and privacy-first design.

Here's How We Transformed Popping's Vision Into A Living, Breathing Application:

  • Unfiltered, Pressure-Free Sharing
  • Private Conversations, Purposefully Simple
  • No More Algorithms, Ads, and Anxiety

Team Codelogicx poured countless hours into developing a modular, location-centric architecture that supports user-generated “hubs.” It enabled users to share posts tied to physical spaces or independently, fostering hyperlocal interaction.

A clean, minimalist UI was designed to reduce clutter and encourage unfiltered, stress-free expression, while public metrics like likes and follower counts were intentionally excluded. On the backend, scalable cloud infrastructure and lightweight analytics ensured performance monitoring without compromising user privacy.

Security was a key pillar, with end-to-end encryption and strict data policies aligned with global standards. Altogether, the strategy delivered a product that's not just technically robust, but also emotionally resonant.

Discover What Thoughtful

Engineering Can Do

From Launch to Buzz, Let Your Social App Be Found

Our

Solution

Powering Place-Based Social Experiences with Scalable Tech

To bring Popping's privacy-centric vision to life, Codelogicx delivered end-to-end solutions, spanning mobile development, intelligent hub automation, and robust backend infrastructure.

Smart Hub Automation & Geo-Detection

We implemented intelligent hub creation through automated database collections that detect and generate hubs around high-traffic locations. This allows the app to stay relevant and dynamic without manual intervention.

Native Mobile App Development

The entire app was rebuilt natively using Kotlin (Android) and Swift (iOS) to ensure fluid performance, low latency, and seamless integration with mobile device features—all while maintaining Popping's minimalist and distraction-free design.

Advanced Admin Panel Enhancements

We extended admin capabilities to streamline content moderation, manage user-generated hubs, and track engagement metrics (internally) without compromising the platform's privacy-first ethos.

User-Controlled Hub & Business Listings

Beyond automatic hubs, users can create hubs manually based on specific inputs—whether it's a café, college, or pop-up event. The system also supports business listings, opening doors for future monetization and community-driven discovery.

Business

Outcomes

Real-World Impact, Real-Time Results: How Codelogicx Powered Popping's Purpose

From backend scalability to front-end finesse, Codelogicx played a key role in turning vision into value. Here's a look at the tangible business outcomes made possible through strategic technology, thoughtful UX, and future-ready infrastructure.

Faster, Smoother App Performance

By migrating from Ionic to native development (Kotlin for Android, Swift for iOS), Codelogicx significantly improved app speed, responsiveness, and user experience, laying the groundwork for higher engagement and retention.

Scalable Location-Based Architecture

Our team implemented a dynamic hub system that automatically detects high-activity areas, enabling the app to scale its presence organically as usage grows, reducing manual backend effort and accelerating geographic expansion.

Privacy-First Ecosystem with High Trust

With no ads, no algorithms, and no public metrics, the platform needed airtight privacy practices. We built secure messaging, role-based content access, and GDPR-aligned data handling, reinforcing user trust and ethical data use.

Increased User Autonomy & Creative Control

Features like post visibility options and the ability to post with or without a hub empowered users to express themselves authentically. Codelogicx translated this product philosophy into an intuitive, user-driven design.

Future-Proof Foundation for Monetization

By adding business listing capabilities and modular hub creation, this intuitive social app enabled future monetization models, such as brand-sponsored hubs, premium listings, or location-based promotions.

Streamlined Admin Operations

An enhanced admin panel developed by Codelogicx allowed moderators to manage user behavior, monitor hubs, and enforce a Code of Conduct efficiently, ensuring a respectful, low-toxicity user environment.

High Flexibility for Community Growth

The backend was built to support unlimited hub creation and scalable traffic, enabling the app to support both hyperlocal and city-wide communities as adoption scales.

Meaningful User Engagement (Not Vanity Metrics)

By removing likes and followers, Popping focused on quality over quantity. Codelogicx reinforced this with a feed logic and UI that supports real conversations and relevant content discovery based on location.

Faster Time-to-Market for Product Iterations

Lastly, we followed agile development practices with tight sprint cycles and constant feedback loops from the client, allowing quick pivots and faster release cycles, helping the product evolve in near real-time.